1. Website – Does not have to be expensive. Start with a free blog such as blogger.com or wordpress.com and direct your own domain to your page.
2. Blog – Can again be a free service as mentioned above. But if using a blog for your site, also have a separate page(s) from your ‘Site” specifically for your regular blogging.
3. Business Cards – Be sure to include all pertinent information (contact email/website/store front URL) and at least one image of your art. I personally prefer to use Moo.com but there are a number of other options including VistaPrint.com.
4. Artist Statement – Write up a paragraph or two letting people know what you would tell them in person about your art, if you could stand next to them viewing an exhibit of your work. You will add this information to your website, brochures and anything else that is appropriate. More information here
5. Facebook Page – Social networking presence is important these days. Facebook is the best place to start in my opinion. More information here
6. Pinterest Page – Can work along with your facebook page. Aimed specifically at visual sharing, so wonderful for artist! Alyson Stanfield information on Pinterest
7. Elevator Pitch – Write up a sentence or two that breaks down exactly what it is that you are creating to sell. Be able to clearly and concisely describe to someone in less than 60 seconds. More information here
8. Brochures – Not everyone is online. Brochures will show your work and explain a bit about you and the work in a concise manner. A must have for an exhibit. More information here
9. Your own domain – You can do a lot of things online to promote your work, but without your own domain you are missing out. Having one will make it much easier to find you and helps to build your branding. One only has to do a simple search to be buried in places to purchase a domain. I personally use GoDaddy.com.
10. Quality Images of Your Art – Probably THE most important thing you can do is to have quality images of your work. Nothing says amateur like bad photos. You want to be seen in the best light possible, bad pun I know! These will be used on your website, business cards, brochure and press releases. The ideal situation would be to have a professional take them for you. If a tight budget is of concern look to hiring a student, or bartering for what you need.
Postcards/Note Cards – Not necessarily a priority when just starting out, but I would shoot for them eventually. Are an easy way to get images of your new work out to be seen, as with images on your business cards. Collectors appreciate them when tucked in with a purchased item.
Mailing Labels – Also not a high priority at first but are nice to have and help to reinforce your branding.